How To Build A Frictionless Stack

Find yourself moving data around via spreadsheets and long-forgotten emails? It might be time to get an integration platform in your life.

By Ernie Smith

Once upon a time, the technology world was overtaken by this concept called plug and play, where you connected things together, and they just worked.

It was the ultimate friction-killer, but it wasn’t easy to pull off. Nowadays, the idea has moved from hardware to software, in the form of integration—apps that communicates with other apps seamlessly. Any professional can benefit from it, especially event planners. But too often, event pros, stuck in old systems and vintage workflows, might find themselves doing a lot of unnecessary copy-pasting instead.

The good news is that, if you can find a way to make integrations work, they could be your ticket out of spreadsheet hell. The bad news is you that have to figure out how to make integrations work. But on the plus side, tech companies have been working to make these integrations user-approachable, even when the apps are increasingly obscure.

“Basically, the opportunity for anyone, regardless of technical knowledge and technical experience, is to build complex workflows and to integrate whatever they want,” says Leo Goldfarb, the head of Albato Embedded, an EventMobi partner.

Integration tools, like Eventmobi’s Integrations Hub, represent what plug-and-play can look like for event planners, whether they just want to keep it simple, or aim for something more ambitious.

And for those leaning on AI agents and similar tools, Goldfarb says that integration software plays extremely nicely with AI: “All that can be fed to an AI agent that sits in the middle.”

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