It might be tempting to throw a vibe-coding tool at your friction problem. But there’s a more responsible way to work AI into the mix.

By Ernie Smith

It might feel easy to give in to the vibes of AI to let it build your website or speed up a traditional process. (After all, you’re fighting friction.) But are the shortcuts worth it?

According to Thorben Grosser, EventMobi’s head of AI & automation, it depends on the problem you’re trying to solve—and whether it’s going to make anything worse.

And for most use cases, that leaves “vibe coding,” the spicy AI trend that defined 2025, out in the cold. “Don’t vibe code critical infrastructure. End of story,” he says.

Instead, Grosser suggests taking a more pragmatic approach to managing the vibes, using it for smaller, behind the scenes tasks, like ideation, or a small automation that doesn’t require online access. But even then, you might be overestimating it.

“Vibe coding is still not something you just pick up and do,” he says. “You need to have at least the level of interest of somebody has that still sets up an email client manually.”

So, what’s the alternative? “The answer is so boring and simple, but it’s ‘work with professionals,’” he says.

That, combined with cost, might mean you need to ease your ambitions, but there’s still lots of potential to smooth out the friction through integrations. Software integration tools (like Eventmobi’s integrations hub) utilize the under-the-hood connections that many modern tools have through their application programming interfaces (APIs), but abstract out much of the complexity, making them powerful but approachable.

“It’s possible to build something that we can make available to use on one hand, but that is safe to use on the other hand,” he says.

Want to learn more? Check out the full interview with Grosser below: